Ether is a voice-based service, though not necessarily VoIP-based, that
lets you essentially set up a consulting business online, with the help
of a phone, email address and website (free-hosted is fine). I'd all
but forgotten about Ether until I stumbled across Amit Agarwal's post a couple of nights ago.
Ether
is a brilliant concept. They give you a free toll-free number (and
personal extension) that clients can call, which you advertise on your
website, email, or business card, along with your rates and
availability. At the Ether site, you can login and configure your
availability throughout a single day. Calling clients will be notified
that you are unavailable at present, if necessary.
If a client
want to talk to you, they pay upfront, with their credit card, through
Ether's billing system, and the call gets transferred to your desired
phone number (home, cell, etc.), if you're configured as being
available. If you've set a fixed time limit for a call, the call will
end.
Your rates can be set by a variety of time periods,
including custom (max $1,000 for a max of 120 minutes). You can even
specify that minutes are free after a certain duration. So, for
example, I could charge for the first 45 minutes, then allow the rest
of a call to be free. (Although there's no way that I saw when I signed
up for the beta where you could limit the free time. That's something
that would have to be managed manually.) If you've set recurring rates,
such as $30 for every 15 minutes, the client will be billed before the
call can continue.
It appears that you can setup multiple phone
profiles from a single Ether account. So if you do a variety of
consulting work and have different websites to promote that work, you
can post a different Ether extension # and call rate on each site.
Ether
went live near the end of June 2006. I signed up months ago during the
beta trial. Because of technical and personal reasons, I never got
around to actually fully setting up my account. However, I did come
across a couple of websites where the owners had set up. One site owner
had two profiles/ numbers. One was something like $100/hour consulting.
The other was 30 minutes free, available for a couple of times each
week, first-come-first-served.
It's a great concept, and I had
intended to set up for business. In fact, I even bought my Palm Treo
650, and the calling and wireless data plans, with Ether consulting
explicitly in mind. Unfortunately, since I don't have a landline
(haven't for nearly 12 years now), that means I have to use up my
costly cell phone minutes. Either that or I need to purchase a SkypeIn, TalqIn, or Gizmo Call In type of plan.
So
while Ether might be using VoIP in their phone system infrastructure,
it's not a VoIP service from the end user point of view. However, if
you have a "call in" phone number for Skype or one of the handful of
other softVoIP clients, or even a hardVoIP phone number, there's no
reason why you cannot enjoy VoIP benefits from your end.
In
fact, because Ether also lets you sell digital content to clients via
email or by downloading from your website, you could offer extra
services. For example, if you are using a SkypeIn number, you can record calls
and offer clients a copy for $0, or even a small fee. If you have
voice-to-text software, you could even offer a text transcript, maybe
in PDF form, for later download from your site - again for free or fee.
Additionally, you could offer language translations of the transcript.
You
can essentially set up a consulting practice for nearly any type of
business (there are a few restrictions) for next to no cost. (For
example, you can use a free-hosted site, but I wouldn't recommend it.)
You can do followups by email or downloadable documents, if necessary.
The options for businesses are endless, even if you don't want to do a
lot of talking.
For example, let's say that you do web analytics
work, say with a basic package rate of $500. Set up one Ether profile
that gives a limited number of free 15 minute calls. Then set up a
second profile that provides a 10-15 minute call for $250, but provides
the content via email or download at an agreed upon date. (I have yet
to see the non-phone Ether interface, so I'm speculating about the
email/ download setup.)
That means that a client calls for free
and describes what they want done. The call is the equivalent of a free
estimate, but in this case, the price is fixed. If they think you can
do the job, and you want to, they call back immediately on the other
Ether extension, pay for your service up front, and finish providing
the project details, etc.
It might take you a week to finish, or
whatever, but when you do, the client calls back on the agreed upon
date for a second $250 call, and you complete the transaction. The
client has their work and your Ether account will have this additional
$250, as well as the $250 from the second call. You could obviously get
more sophisticated in your setup and break things down into four calls.
Ether
takes a 15% commission from each transaction, which doesn't sound too
bad for the service they offer. Hopefully they'll consider integrate
with a softVoIP client such as Skype (because of it's Paypal
connections) or an open source client such as Gizmo Project. For video
calling, there's also Sightspeed,
which would make it possible to offer consulting services with visual
instruction, such as language pronunciation lessons. To summarize,
Ether's a great concept, with room to grow in the VoIP arena to become
a killer application.