RNK Telecom Inc. of the Massachusetts region is launching [Biz Journals]their new consumer VoIP service, ReVos, which gives subscribers low-cost calls to over 40 countries. They also get a number of features including a virtual number and IP calls from a cell phone. The company sells both prepaid phone cards and wholesale services. Vonage and Packet8 are both customers.
In the Biz Journal's article, they thank Vonage for "doing all that premarketing". Vonage spends over US$20 M per month in advertising, although word is that their annoying TV ads are disappearing. It's been a while since I've seen one, and at least one other VoIP blogger said the same thing a few days ago.
I guess with the bottom expected to drop out of calling cards, this is a good move. I feel sorry for all the mom and pop stores that are going to lose yet another source of low-margin income. But I don't see them selling VoIP services - unless they get VoIP phone booths.
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