April 08, 2006
How to gain SMB market share
To succeed in the tough market of VoIP services, one must target Small business owners. Even Skype has become serious about business users for its services and has started a specific plan targeting the SMBs.
This week wholesale-hosted VoIP provider New Global Telecom has started an online 'white paper' series titled "Strategic Market, Acquisition & Retention Techniques (S.M.A.R.T. VoIP)". This series will teach VoIP service providers how they can capture profitable SMB market share.
The online series focuses on three broad areas: market assessment, acquisition of SMB end-users and customer retention. In 2005, New Global Telecom launched a planning guide called, "10 Critical Questions to Ask before Launching into VoIP".
You can access all this information at NGT's Web site, www.ngt.com.
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