April 12, 2006
Forget 'Three Play, here comes 'Four Play'
In the United States, you have cable and telecom companies battling for the $300 billion 'triple play' market – broadband, cable TV and fixed line telephony. However, it would appear that some players have introduced the 'Quadband' play consisting of Brodband, Cable TV, Fixed Line and Mobile services.
In his inimitable manner, Richard Branson who currently sold his Virgin Mobile to NTL calls this 'Fourplay'. In Canada, Rogers Communications, a cable operator, is rolling out its 'Fourplay' offering model. Ditto in the United States, where Sprint is doing similar things. In one of our previous articles, we had reported about Sprint's smart VoIP play.
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