March 22, 2006
VOIP operators must focus on home consumers for growth
Marguerite Reardon at Cnet News has written her observations n the current state of VoIP after having covered the Voice On the Net (VON) conference in San Jose, Calif. where more than 300 companies paraded their VoIP and related wares.
Her take on VoIP as it today: companies must focus on selling aggressively to the home-based consumers. It is the big daddy of all markets but it suffers from an acute case of indifference and confusion when it comes to VoIP.
- There is a perception problem with VoIP. Many still do not believe/agree they can transfer their voice on the internet.
- Many residential consumers are confused about the technology. Where is the value? And if there indeed is, do they really need those value additions?
- Apart from Sprint, other big Telcos are reluctant to sell VoIP offerings to residential consumers.
Via Zdnet
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