January 23, 2006
Haves and Haves Not of VoIP marketing
The international growth potential of AT & T is one of the reasons which made the company stick with AT & T brand rather than SBC. It could have utilized the money spent on making headlines by providing videoconferencing in China to go head on with Vonage which has been intelligently marketing itself. There are a number of companies which want to be leaders in the VoIP industry but still they are not taking any noticeable steps to show that they want to lead in the future. If AT & T wants to be leader in VoIP service provider it should start now rather than regret later.
Via [TMCnet]
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