November 30, 2005
Click to call
Google is in the process of testing a click-to-call feature for Adwords. This will allow advertisers to connect with prospects on the net and on the phone. Select ads on Google are now carrying a small green icon of a phone, which upon clicking prompts the user to enter a telephone number. A “Connect For Free” button then links the advertiser and the searcher. At present the vendor providing the click-to-call functionality is not known Google is picking the tab for the phone call.
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