October 27, 2005
SBC Communications Inc. and AT&T
The new entity that will result due to the merger of SBC Communications Inc. and AT&T will be known as AT&T. According to Edward Whitacre Jr., CEO, SBC Communications, the new company will endeavor to provide the next generation of communication and entertainment services and given its history and lineage, AT&T was an appropriate name to have. At the close of the merger, which is expected to take place by the end of 2005, network integration will be initiated.
At close, the new company will unveil a fresh, new logo. After completion of the merger, the transition to the new brand will be heavily promoted with the largest multimedia advertising and marketing campaign in either company's history, as well as through other promotional initiatives. At close, the company will also announce the stock market ticker symbol it intends to use.
Read More: SBC Communications to Adopt AT&T Name
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